Notes from the intersection of product, content, and MarTech — mostly things I wished someone had told me before I had to find out on a live roadmap.
August 2026
Four well-studied gaps sit between what you mean and what someone else understands and feels — tone, comprehension, clarity, and your own emotional state. Here's where AI actually helps, backed by the research.
Read more →August 2026
The EU's Digital Omnibus on AI, in force since July 2026, delays key AI Act deadlines to 2027–2028, narrows high-risk rules, and adds new prohibitions. Here's what changed and why.
Read more →July 2026
The fix isn't more content. It's re-architecting how information gets found — a six-step framework for shifting from keyword-driven, popularity-weighted search to intent-driven search.
Read more →July 2026
An 11-week, AI-embedded launch for a plant-protein beverage — how AI compressed research, creative, and media timelines while every judgment call stayed human.
Read more →June 2026
Most dashboards are decoration. A short list of the numbers that changed decisions on my roadmap, and the ones that never did.
Read more →April 2026
Everything I learned wrangling AI tools into a marketing workflow, I'd already learned briefing designers and writers.
Read more →February 2026
Consensus is a nice idea. Here's what actually got a release out the door when three stakeholders wanted three different things.
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