July 2026
Case Study: AI-Powered Product Launch Campaign
An 11-week, AI-embedded launch for a plant-protein beverage — how AI compressed research, creative, and media timelines while every judgment call stayed human.
Read more →Writing
Notes from the intersection of product, content, and MarTech — mostly things I wished someone had told me before I had to find out on a live roadmap.
June 2026
What nobody tells you about SaaS metrics that actually matter
Most dashboards are decoration. A short list of the numbers that changed decisions on my roadmap, and the ones that never did.
Read more →April 2026
Prompt engineering is just good briefing, actually
Everything I learned wrangling AI tools into a marketing workflow, I'd already learned briefing designers and writers.
Read more →February 2026
Notes on shipping a roadmap nobody fully agreed on
Consensus is a nice idea. Here's what actually got a release out the door when three stakeholders wanted three different things.
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